JOOT

Notes from our lecture with Catell Ronca.

How to set up a business ad an illustrator:

- Define your market
Editorial
Childrens books
Advertising ( where the money is )

- Research potential clients
Bookshops, Libraries, Publications
Names of AD:s
What kind of illustrations are used

- Address the right person
Art Directors
Art Editors
Art Buyers
Designers
Picture Editors

- Self-promotion
Create an original piece
Handmade stuff are always better, more value
Concept is important, what is special in our idea and in you

- When emailing
Spell names right
Respect AD:s busy shedule
Send examples
If you want the work back, send stamps
Feedback sheet

- When showing your portfolio
In good condition
Include what is relevant to the client
Commissioned work goes to the front
Only show work you like
Experimental work goes back
Max. size A3
No more then 20 pieces
No sketchbooks
Bring a business card
Ask who they can recommend for other work

- Creating a website
Easy to navigate, simple, interesting
Good websites, Illustration Mundo, Illustation, Coroflot, Flickr, Moonfruit

- Networking
With other illustrators
Keep in touch with people you studied
Regular contact with clients
An exhibition with friends

- When commissioned
Commission in writing
Copyright to you
Agreed fee

- Copyright
Dont give it away ( The little c )
Read the small print
Only sell copyright if it makes sense

- Pricing
What is the illustration used for
How big client
Circluation, how many copies
Area and duration
How big is the budget